{"id":3010,"date":"2023-06-02T17:36:29","date_gmt":"2023-06-02T17:36:29","guid":{"rendered":"https:\/\/ciblagegroup.com\/?page_id=3010"},"modified":"2023-08-18T11:31:55","modified_gmt":"2023-08-18T11:31:55","slug":"our-products","status":"publish","type":"page","link":"https:\/\/ciblagegroup.com\/en\/our-products\/","title":{"rendered":"OUR PRODUCTS"},"content":{"rendered":"

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TYPES OF STUDY<\/span><\/div>

Our<\/u>

\nOffers<\/b><\/span><\/span><\/h2><\/header>
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Satisfaction survey<\/u><\/div>
Live the experience of your product\/service with customer feedback to anticipate their expectations, product-threats.<\/div><\/div><\/div><\/div><\/div>
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Uses and Attitudes (U&A)<\/u><\/div>
In one study, collect the habits, opinions and habits and places\/circumstances of purchases to make a forecast mix and develop your offers.<\/div><\/div><\/div><\/div><\/div>
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Media exposure and preferences<\/u><\/div>
Sharp shift in preferences and roles assigned to each type of media in a context of abundant and multifaceted supply...Media exposure is the new hare to catch up with in a compact crowd. But once mastered leads to a strong added value of differentiation of offers and services.<\/div><\/div><\/div><\/div><\/div>
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Pre\/post advertising campaign study<\/u><\/div>
Before and after, you must test to calibrate your message for an efficient targeting.<\/div><\/div><\/div><\/div><\/div>
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Product concept testing<\/u><\/div>
Test in conditions of more or less extended and neutral micro-naturalness to refine the future product and adapt it to sociological realities.<\/div><\/div><\/div><\/div><\/div>
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Test-Packaging\/Packaging<\/u><\/div>
First interface on the shelf, the packaging makes the content admiring or repellent, the Packaging test is an essential step for a product that wants to be modern. It must communicate a captivating energy that encourages discovery.<\/div><\/div><\/div><\/div><\/div>
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Foresight studies, research and testing of new concepts (concept testing)<\/u><\/div>
Brainstorming of ideas, sociological, historical research, trends, habits and current unmet expectations to inspire new lines of value-added products\/services.<\/div><\/div><\/div><\/div><\/div>
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Market analysis, needs, players, consumption forecasts<\/u><\/div>
On a documentary basis and also the experience of the industry, in the form of contributory articles or recommendations to decision-makers, start-ups, companies in the grip of more or less formal competition ETC...<\/div><\/div><\/div><\/div><\/div>
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Sales force assessment, mystery shopping<\/u><\/div>
Audit of the performance of the sales task force, incentives, profit-sharing, indicators of happiness among frontline staff, positioning ETC...<\/div><\/div><\/div><\/div><\/div>
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Branding<\/u><\/div>
How much does your image weigh? Does your reputation work for or against you, your products and services?<\/div><\/div><\/div><\/div><\/div>
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Analysis of databases provided by companies<\/u><\/div>
On the initiative of the company which wants to formalize and calibrate the data stored on its customers, its sales, a strategic analysis is proposed to accompany it.<\/div><\/div><\/div><\/div><\/div>
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Census, retail audit<\/u><\/div>
Generally neighborhood shops, supermarkets\/super\/hypermarkets, telephone shops, retail businesses, small-target industry (hardware, hairdressers, etc.)<\/div><\/div><\/div><\/div><\/div>
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Brand Health Tracking (BHT), Ad Hoc Studies<\/u><\/div>
Study on the medium\/long term of monitoring certain performance indicators of a brand, of a communication for a recalibration of offers\/messages continuously.<\/div><\/div><\/div><\/div><\/div>
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Political opinion poll<\/u><\/div>
True barometers of political weight, unavoidable for those who want the top.<\/div><\/div><\/div><\/div><\/div>
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Desktop Research\/ Aggregated Data<\/u><\/div>
Data that can be used from official or semi-official sources for the analysis of certain indicators, potentialities and opportunities.<\/div><\/div><\/div><\/div><\/div>
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Sale of databases-Software-Rental of tablets<\/u><\/div>
Provide you with insights or practical tools for your own analysis or data collection operations.<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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TYPES OF STUDY<\/span><\/div>

Sectors<\/u>

\nActivity<\/b><\/span><\/span><\/h2><\/header>
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Telecommunications<\/u><\/div>
Alongside oil and the pharmaceutical sector, telecoms are the third cash cow of modernity; and it experiences very high added value in terms of growth and innovation.<\/div><\/div><\/div><\/div><\/div>
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Tobacco<\/u><\/div>
Do you know that the rate of smokers has remained stable despite anti-smoking campaigns, find out why.<\/div><\/div><\/div><\/div><\/div>
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Drinks; CSD<\/u><\/div>
What do you think is the best drink...the answers are necessarily correlated with age.<\/div><\/div><\/div><\/div><\/div>
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Food industry<\/u><\/div>
Culinary broths, dairies, coffee\/chocolate and derivatives, modern breakfast staples and ''augmented'' dishes.<\/div><\/div><\/div><\/div><\/div>
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Poultry<\/u><\/div>


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Hotel, Catering<\/u><\/div><\/div><\/div><\/div><\/div>
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Cosmetics<\/u><\/div><\/div><\/div><\/div><\/div>
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Oil<\/u><\/div>
How adapts face and the electric and other fossil or artificial resources: Automobile, gas stations.<\/div><\/div><\/div><\/div><\/div>
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Banks, insurance<\/u><\/div><\/div><\/div><\/div><\/div>
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Pharmaceuticals<\/u><\/div>
Unsinkable sector<\/div><\/div><\/div><\/div><\/div>
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Home Appliances<\/u><\/div><\/div><\/div><\/div><\/div>
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Automobile<\/u><\/div>
The feet of the new millennia, man increasingly increased in speed and value.<\/div><\/div><\/div><\/div><\/div>
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Media, Communication<\/u><\/div>
No Media no sale.<\/div><\/div><\/div><\/div><\/div>
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Education, Training<\/u><\/div>
New trends in educational tools and reduction of territorial and sociological inequalities.<\/div><\/div><\/div><\/div><\/div>
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Construction, Furniture<\/u><\/div><\/div><\/div><\/div><\/div>
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Supermarkets<\/u><\/div>
The street vendors of the future, strong correlation with the evolution of the middle classes.<\/div><\/div><\/div><\/div><\/div>
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NGOs, international organizations<\/u><\/div>
Target their fields well to achieve the objectives and adjust them in terms of permanent reform.<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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EXHIBITION FRAME<\/span><\/div>

Methodology

\nTargeting<\/b><\/span><\/span><\/h2>
This document is a summary of Cabinet CIBLAGE's \"House\" Methodologies, in addition to the techniques familiar to all market research firms. Its objective is to go beyond the classic offers which are more \u201cenumerated\u201d data provided to the Marketing Analysts of the companies who must convert them to their needs. These methodologies are a sum of Creation of various disciplinary influences: Marketing, Industrial Psychology, Sociology, Semantic Semiology, Experimental Psychology, Economics and Communication Information Technologies. These methodological techniques can be specifically studied or mixed with the reference TORs of the client requesting a study for more comfortable usability of the data. These methodological paths take into account the two major trends in research: Quantitative Studies, Qualitative Studies, etc. These methodologies are in-house designs by Cabinet CIBLAGE and are therefore registered under its intellectual property. They cannot be used by third parties without the formal consent of CIBLAGE<\/div><\/header>
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The \u201cScience of FAILS\u201d (TM)<\/span><\/span><\/h4>
Focus group technique based on the exploitation of Frustrations or those who have had frustrating or hilarious experiences using a product to spark evolutionary creativity.<\/div><\/header>
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The Connotative (TM)<\/span><\/span><\/h4>
Focus group technique based on the sociological SYMBOLIC of offers with the aim of a creative and innovative epistemological group reflection.<\/div><\/header>
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CBHS: Consumer Behavior Health Survey (TM)<\/span><\/span><\/h4>
Quantitative technique based on a product roaming mix, product stress balance and push media.<\/div><\/header>
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The Opponent Trend Drainers Workshop (TM)<\/span><\/span><\/h4>
Qualitative technique in the form of a workshop (Workshop) bringing together adolescents, young people, considered as marginalized admired in secret by their environment; explore mass trends in the short or medium term.<\/div><\/header><\/div><\/div><\/div><\/div>
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The GEEK SESSIONS (TM)<\/span><\/span><\/h4>
Sessions bringing together people considered Geniuses by those around them. It is a question of bringing them to schematize their operating modes of thought and \"using\" them as creative partners in products\/concepts.<\/div><\/header>
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The NETWORK Whisperer(TM)<\/span><\/span><\/h4>
Technique of permanent or contextual PIGE of Social networks with analysis.<\/div><\/header>
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The Nexter: Booking future teens and adults (TM)<\/span><\/span><\/h4>
Projective immersion of the future in pre-adolescents, mobile applications, media, social networks, etc.<\/div><\/header>
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The NANO-RETAILER SCAN(TM)<\/span><\/span><\/h4>
Quantitative technique for testing product\/industrial knowledge among micro-distributors\/informal.<\/div><\/header><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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OUR OFFICES<\/span>Let's stay in<\/b> contact<\/u><\/span><\/span><\/h2>
Come and visit our premises or simply send us an e-mail whenever you wish. We are open to all suggestions from our customers.<\/div><\/header>
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Addresse<\/u><\/div>
Abidjan,

\nDakar<\/div><\/div><\/div>
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Call us<\/u><\/div>
+225 27 22 52 42 36

\n+221 76 685 75 75<\/div><\/div><\/div>
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Send Email<\/u><\/div>
ciblage@ciblagegroup.com<\/div><\/div><\/div>
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